Having designed a modular system to create balance and organization throughout the site, the homepage of BMWUSA.com was imagined to follow the same principles. As lead Art Director on the redesign, I designed the new homepage to be consistent with the aesthetic we were using across the platform. The modules used to create a narrative allow the page to be easily modified with the changing needs of the business.
Promotional email and premium direct mail design for the American Express Platinum card, highlighting the business travel benefits.
The BMW Build Your Own (BYO) is a standalone application on BMWUSA.com that provides an interactive vehicle configurator for over one million users a month. With the ability to customize thousands of unique configurations, the goal of this tool is to help users understand all of the complex variations of the BMW model line simply and intuitively while generating excitement over their luxury products.
Our goal for the redesign was to improve the user's overall experience while maintaining the same technical platform. As the lead Art Director, I led an agile team in restructuring and redesigning the former BYO into a simpler, more intuitive and responsive experience.
American Express Membership Rewards can be redeemed for merchandise from some of the world’s hottest brands. Unfortunately, Card Members were largely unaware, and most of the merchandise was buried on hard-to-navigate site.
Our solution – leverage the popularity, presence and following of the brand partners to reach more targeted audiences across both Amex and brand partner channels, develop messaging tailored to those audiences, and incentivize point redemption through special offers and exclusive, co-branded merchandise.
Logo design, brand identity development and web design for Weave Education, an education assessment & accreditation management solution platform.
Branding, packaging & UI design in collaboration with agency Anagrama for Bodega Los Cedros, a Mexican vineyard located in the mountains of Arteaga, Coahuila.
The wine labels including characteristics of climate, altitude, flora and fauna. The logo employs 3 pine trees as the brand's distinctive icon, while the labels die-lines mimic cloud shapes.
The sans serif typographic selection adds modernity while the script gesture preserves a more organic touch, accomplishing this way, a brand's contrast between simplicity and elegance.
Branding and packaging design in collaboration with agency Anagrama for Monte Xanic, a winery located near Valle Guadalupe, Baja California. The icon presents a flower, a drop and a crown of parra leaves, as the concept 'Monte Xanic' translates into "flower born after the first rain".
The color palette conveys a feeling of warmth and reminds the viewer of landscape beauty in which the grapes are cultivated. Finally, the typographic treatment evokes a sense of contemporary belonging to a brand that already denoted tradition and experience.
UI design for the The New School Gold Certified LEED University Center Residence. This portal was developed to educate and engage student residents with the green benefits of the dorms.
Students could zoom in on their dorm apartment floor plans and learn about existing energy saving tools, as well monitor their consumption levels.
Branding and packaging design for Drink Juice Co. a Toronto based juice bar.
A Scandinavian style was chosen for the logo to reflect their simplistic approach to nutrition, and transparent label application on the bottles to highlight the colors of the juices.
Branding, packaging and UI design for North York Denim Co. The brand explores the combination of boutique and bohemian, finding its inspiration in the journey between four cities: Toronto, New York, Montreal and Detroit.
The logo was constructed by connecting these cities on a map as each were major influencers in the launch of this brand.
Branding for event agency Buzz Engine. The challenge was to visually communicate bringing people together, while maintaining a clean and professional look.
A few word, letter and pictorial logos were explored in the process, with the final result being conservative yet colorful.