Creating products tailored to human needs

I help people navigate through products, achieve their goals, improve engagement and increase revenue.

Meraki’s first online catalog with pricing, cross-sell capabilities, and the ability to build out a quote.

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Cisco Meraki Product Catalog

How rethinking a filtering system simplified discovery and promoted popular tech partner applications.

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The Meraki App Marketplace

Designing a savings tool and registration flow for Legal & General

How improving a self-checkout journey drove 60% more completed applications.

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Omitting a paper application by creating a digital pension product

A simple sign-up journey and investing approach to managing a pension in the UK.

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