PORTFOLIO
Campaigns, brand identity, and visual systems for healthcare, AI, and global brands. I turn complex ideas into clear, emotionally resonant stories.
Selected clients: Heal Sooner · Mettle · Assureful · American Express · BMW · Cisco Meraki
FOUNDER AND CREATIVE LEAD · 2026 TO PRESENT
Built a women's health brand from zero: identity, voice, and a pre-launch campaign that turns diagnostic delays into a clear, empathetic story.
Brand identity · Campaign concept · Landing page · Visual system
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ART DIRECTION · VIA ZORA DIRECT
Campaign and brand work for a mental fitness app built for men, taken from concept through launch.
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CAMPAIGN AND BRAND · VIA ZORA DIRECT
Campaign and brand system for an insurance platform, built to scale across channels.
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SENIOR ART DIRECTOR · VIA KBS NEW YORK
Campaign art direction for digital card acquisition, from concept to launch.
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SENIOR ART DIRECTOR · VIA KBS NEW YORK
Integrated campaign work, including geolocation experiences and checkout flows.
View live site ↗LEAD UX DESIGNER · 2019 TO 2024
Visual hierarchy and layout systems for an enterprise marketplace serving 1M+ monthly users.
SENIOR PRODUCT DESIGNER · 2017 TO 2019
Turned paper-based pensions into guided, accessible digital journeys in a regulated industry.
Over a decade leading campaigns, brands, and visual systems across healthcare technology, AI, fintech, and global consumer brands.
I'm drawn to complex, high-stakes subjects, and I make them feel clear, human, and worth paying attention to.
Outside work, you'll find me on forest walks with my partner and our dog, hunting for treasures at thrift stores or planning my next costume party look.